Sunday 27 March 2011

How art gives shape to cultural change

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The work of art I've chosen is the picture that appears at the 09:45 of this video. On this picture, which was certainly shot by a photographer, we can see the back of the head of a black man ( or maybe a woman, as we cannot see the face of this human being it's quite difficult to guess, but the wideness of his neck makes me thing about a male). On the right sideways of his shaved skull, we can notice a scar. The way this scar looks like is a bit unusual, it seems to be a comma and it strangely reminds me the logo of the well-known brand Nike. This work of art is also only made of black and white colors: the white background highlights the darkness of the male's skin, and it's just as if the photographer had wanted to shine the light on the scar. So it could be an advertisement released by the famous brand. But the sober aspect of the picture makes me think about something else. It might be the denunciation of consumerism, an implicit criticism of wide spread aspect of brands in our society. Just follow the evolution because it's cool, just have one of our products, just make me us earning money: Just do It. And that is maybe why we cannot see the face of this man, because being an actor of over consumerism, one follower between all the others, is sometimes a bit difficult to admit. Just my point of view.
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According to Thelma Golden, art can change the way we are thinking about culture and more exactly about black culture, since she is a specialist of this kind of art. Artists can change the history, their works and the pictures they spread have a really strong power. Images question us about the past, the present and the future, they may participate in the creation of a new history. Art deals with beauty, power, human beings and it enables us to have some dialogues with ourselves or with the others.
Thelma Golgen considers the museum as a catalyst. The works of art gathered in this place are meaningful and open to the dialogues. Then, the museum becomes  a catalyst for dialogues, a place where we can discuss, where people share their ideas and their point of view. It’s a boost for sharing. But the museum also enables us to have some dialogues with ourselves and to learn more about your soul.


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What I believe in is that artists can see what common people do not have access to. They are out of limits and beyond the borders. They can have their mind broken free and create things completely unusual. And that, just through the objective of a camera. They manage to highlight the feelings of a personality sometimes buried very deeply. They succeed in giving life to inanimate objects, to make them express themselves through a fixed picture. And these pictures, directed by professional photographers, can wake up the spectator's mind, bring out his awareness, and make them thinking about the necessity of a change.

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